/ Portfolio — Outcome First

Real projects. Documented results. Client voice included.

Browse by practice area — Instructional Design, L&D Strategy, AI in Learning, or Technical Writing. Every card names the problem, what was built, and what changed.

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Instructional Design · L&D Strategy · AI in Learning · Technical Writing

• Instructional Design
• L&D Strategy
• AI in Learning

Onboarding redesign for 400-person ops team

L&D audit and ecosystem roadmap, nonprofit

AI readiness curriculum for mid-market firm

Problem: Scattered, compliance-driven training budget with no measurable skill transfer. Diagnosed gaps, mapped adult learning principles to existing assets, and delivered a phased roadmap.

Problem: Staff feared AI tools would replace roles; no structured way to build hands-on fluency. Designed an experiential, cohort-based independent study track with peer debrief sessions.

Problem: 6-week classroom onboarding produced 60% knowledge-retention drop by day 30. Built a curated self-paced resource library plus weekly SME-led small-group sessions.

Result: 30% budget reallocation toward independent and social learning formats. Compliance completion rate held at 98%.

Result: 78% of participants adopted at least one AI tool into weekly workflow within 8 weeks.

Result: Day-30 retention rose 41%. Manager check-in time cut by half.

"Laurie reframed how we think about onboarding entirely. The ecosystem she built still runs itself." — VP Operations

"She gave us a clear picture of what we had and a practical plan for what to build next." — Director of People

"Practical, grounded, and exactly what our team needed — not another slide deck on AI trends." — COO

• Technical Writing
• Instructional Design
• L&D Strategy

SaaS knowledge base rebuild, 200-article scope

Sales enablement ecosystem, 12-person team

Manager development program, healthcare org

Problem: Ramp time for new sales hires averaged 14 weeks, driven by informal tribal knowledge. Built a curated resource library, recorded SME spotlights, and a structured 90-day independent track.

Problem: Annual classroom-based manager training showed no measurable behavior change. Replaced with a spaced, feedback-rich blend of independent reading, peer discussion, and on-the-job application.

Problem: Support tickets spiked 35% after a product redesign because documentation lagged the UI. Audited, restructured, and rewrote the full knowledge base around task-based search patterns.

Result: Support ticket volume dropped 28% in 90 days. Average resolution time down 19%.

Result: Ramp time reduced to 9 weeks. First-deal close rate for new hires up 22%.

Result: 360-degree feedback scores for participating managers improved 31% over two quarters.

"Clear, fast, and thorough. Laurie treated our docs like a learning product, not a chore." — Head of Support

"The system she built outlasted the consultancy. That's the real measure." — Sales Director

"Finally a program where the learning happened at work, not away from it." — CHRO

Eye-level view inside a bright conference room, two diverse adult professionals in business-casual attire leaning over a shared laptop on a white table, one pointing at the screen while the other takes notes in an open notebook, soft north-facing window light from the right, warm anime-inspired illustration style with clean linework and painterly shading
Eye-level view inside a bright conference room, two diverse adult professionals in business-casual attire leaning over a shared laptop on a white table, one pointing at the screen while the other takes notes in an open notebook, soft north-facing window light from the right, warm anime-inspired illustration style with clean linework and painterly shading
— What clients say

Testimonials sit next to outcomes — not on a separate page.

Every project above carries the client's words beside the result. Read the full recommendation set — filtered by practice area — on the What Clients Say page.

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